Nitco Le Studio Express to be opened today
BY HERALD REPORTER
APRIL 18, 2008
As part of a countrywide initiative to reach out to the customer, Nitco Tiles Ltd has announced the opening of ˜Le Studio Express" at Nuvem.
Le Studio Express is a scale-down version of the company's stand-alone store concept called "Le Studio". The store-in-store concept has been designed to ensure dedicated participation with the dealer wherein a section of the dealer shop has been converted into Nitco nook.
S Divakaran, GM (sales) Nitco Tiles said 'We plan to roll cut more than 100 of these Express stores in the country. We will now be able to serve our customers with the 'feel' of our products and much wider product offerings'.
Nitco plans 100 such outlets all across the country. Nitco will provide expertise in running, promoting and training manpower to the franchisee. The store concept will provide Nitco with a dedicated space to showcase its wide product range under one roof. Nitco also plans to enter the fast growing realestate sector in the near future, revealed Divakaran.